A collaboration forged in
the Black Country is set
to net a football team a
major fundraising boost.
AFC Wulfrunians, who play in
the Midland Premier League, has
joined forces with Green Duck
Brewery to launch its own beer for
supporters to enjoy.
AFC Pale Ale combines new
world hops with a light British malt
base and is designed to provide a
wonderfully refreshing drink ideal
for enjoying before, during and after matches.
The beer will initially be available on matchdays and during events
at the club’s Prestige Midlands Arena ground. Bosses at the 102-yearold football club hope it will raise
more than £2,500 towards both its
promotion push and its two chosen
charities – Acorns and Facial Palsy.
AFC Wulfrunians commercial
director Danny Butler said: “We
are a real community club with big
ambitions to grow and move up the
football pyramid, working with local businesses to help us raise our
profile and generate funding.
“The latest collaboration with
Green Duck Brewery is a match
made in heaven. Two Black Country brands coming together to create a superb tipple for our supporters and beer drinkers to enjoy.”
He added: “AFC Pale Ale is now
canned and available to buy at the
Prestige to start with. If successful,
the brewer will also make it available to buy online, so some of our
long-distance supporters can enjoy
it. Any money raised will go towards our men’s and junior teams,
with a proportion being donated to
Acorns and Facial Palsy.”
Green Duck Brewery, which has
been brewing a wide range of pales,
lagers and stouts since 2013, is the
latest company to join the rapidly
expanding AFC Wulfrunians business network. M J Waldron Commercial Insurance, RR Properties,
Prestige Midlands Ltd, Abacus
Wealth Service and The Greyhound
pub in Lower Penn are some of the
names among an 18-strong list of
firms who network and share services through the partnership.
“We love beer and we love football
so this collaboration made perfect
sense,” said Green Duck Brewery
director Alex Hill.
“The canning line is up and running and the first AFC Pales were
sold at its game against Stone Old
Alleynians. This partnership will
helpfully generate funds for the
club and we’re now exploring ways
where we might hold ‘takeovers’ or
beer festivals at the Prestige Midlands Arena.”