AFC Pale Ale - Express & Star Sep 20, 2024

A collaboration forged in the Black Country is set to net a football team a major fundraising boost. AFC Wulfrunians, who play in the Midland Premier League, has joined forces with Green Duck Brewery to launch its own beer for supporters to enjoy. AFC Pale Ale combines new world hops with a light British malt base and is designed to provide a wonderfully refreshing drink ideal for enjoying before, during and after matches. The beer will initially be available on matchdays and during events at the club’s Prestige Midlands Arena ground. Bosses at the 102-yearold football club hope it will raise more than £2,500 towards both its promotion push and its two chosen charities – Acorns and Facial Palsy. AFC Wulfrunians commercial director Danny Butler said: “We are a real community club with big ambitions to grow and move up the football pyramid, working with local businesses to help us raise our profile and generate funding. “The latest collaboration with Green Duck Brewery is a match made in heaven. Two Black Country brands coming together to create a superb tipple for our supporters and beer drinkers to enjoy.” He added: “AFC Pale Ale is now canned and available to buy at the Prestige to start with. If successful, the brewer will also make it available to buy online, so some of our long-distance supporters can enjoy it. Any money raised will go towards our men’s and junior teams, with a proportion being donated to Acorns and Facial Palsy.” Green Duck Brewery, which has been brewing a wide range of pales, lagers and stouts since 2013, is the latest company to join the rapidly expanding AFC Wulfrunians business network. M J Waldron Commercial Insurance, RR Properties, Prestige Midlands Ltd, Abacus Wealth Service and The Greyhound pub in Lower Penn are some of the names among an 18-strong list of firms who network and share services through the partnership. “We love beer and we love football so this collaboration made perfect sense,” said Green Duck Brewery director Alex Hill. “The canning line is up and running and the first AFC Pales were sold at its game against Stone Old Alleynians. This partnership will helpfully generate funds for the club and we’re now exploring ways where we might hold ‘takeovers’ or beer festivals at the Prestige Midlands Arena.”